Hi, I’m
Mindel Klein.
I’m a passionate marketing leader and marketing transformer with 30 years of global consumer, B2B and B2B2C experience. Over my career, I’ve served in leadership, operational, strategic and c-suite advisory roles, building new organizational capabilities to drive growth in a Digital world. I’m now serving as an executive advisor and consultant to brands, marketing service providers, boards and consultancies.
My experience
As a Digital marketing innovator, I’ve been at the forefront of marketing evolution through every iteration of web technology. I’ve been a customer of marketing and advertising services for most of my adult life. I’ve placed many calculated bets, made some mistakes, and built a lot of best practices along the way.
I’m an experienced brand builder, having been lucky enough to work on and lead more than 100+ full funnel, growth driving campaigns, from ideation through to execution and measurement. I am a storyteller by nature and pretty obsessed with the idea that strong brands not only drive business, but can change our lives.
I’ve worked with world-leading, iconic brands with big marketing budgets, and start-up brands with tiny, “blink and you’ll miss them” budgets. I pride myself on my ability to be “scrappy”.
My life
I’m a proud, native New Yorker, a mother to two amazing daughters, a wife to an avid sports fan who has kept me laughing for 29 years. I’m a lover of Spanish, a decent cook, and an excellent eater. I watch “low-brow” reality TV to unwind, and I try not to take myself too seriously. These days, all I seem to want is a dog.
5 things I care most about
My family: Love is wealth
Staying curious and making a positive impact
Raising, supporting and strengthening future generations of strong, independent women
The power of Diversity: Diverse teams with shared values drive the best outcomes
Integrity: Lead with honesty and kindness; like who we see in the mirror