Drove record ROI and strengthened key brand health metrics through major evolution of brand portfolio communication strategy. Significantly shifted audience, investment and creative messaging strategy.

Step-changed in-house digital capabilities across people, platforms and process, by transforming how the company uses Digital marketing and tools to drive competitive advantage.

Built and executed division plan that grew 1st party data by more than 10X, significantly advancing data-driven, multi-moment marketing across user journeys.

Launched and scaled the #1 branded resource for oral health in the world, live in more than 40+ countries, through search-driven content marketing.

Designed a comprehensive live and on-demand global digital and marketing communications training program, up-skilling 1,200 marketers around the world.

Have led 100+ end-to-end marketing campaigns based on brand growth principles, user journeys and communication frameworks. Categories: Oral Care, Home Care, Personal Care, Pet Care. Traditional, Digital, Brand Building, Performance-Driving, DTC.